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  Reading change in India and making sense of it is pretty tricky because of the way India changes. It morphs almost like a huge mass moving with a small acceleration.

Much of India was born after liberalization. The first non-socialist generation has grown up. Women, the last bastion of change, are changing too. Welcome to the vocabulary of changing India - creeping trends, slow burry, tipping points, confluence of events.  



The Prognosis for Consumer Demand
Janata has given thumbs up!
It's the 'who' that counts
Testing Times Ahead for the Consumer...
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