The Indian market is a collection of unique little markets, each with its own values. The forces acting on these little India's trigger different changes for each. That's why, the size and opportunity of the Indian market is not a simple find.
Therefore, the question that businesses need to answer is: "What is my target India?" To do that, you need strong mental models of demand structure and drivers.
The Indian market is a collection of unique little markets, each with its own values. The forces acting on these little India's trigger different changes for each. That's why, the size and opportunity of the Indian market is not a simple find.
