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About Rama
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Driver Demands
RECENT ARTICLES
The DNA of Consumer India will remain unscathed after covid-19
Only half of India’s household consumption will come through post covid
Bridging the income gap
Can Narendra Modi evolve from COO to CEO?
End of Ride-the-Wave Growth
Solving the Income Data Puzzle
Calibrating SEC Classifications In Terms Of Relative Purchasing Power
Will Consumption Hold Up?
Bharat Buying
The Prognosis for Consumer Demand
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CONSUMER TRENDS
RECENT ARTICLES
Accepting our Income demographics
The ‘revdi’ debate needs re-framing
A supply-side dilemma
Who makes up India’s middle class: a reality check
A stunted middle class: role of the manufacturing and informal sectors
From ‘no’ to an enthusiastic ‘yes’, how the Indian woman’s relationship with makeup has evolved
Growth in income in last three decades: How consumer trends evolved in India
Modi’s LPG reform was different. It helped the poor immediately, no trickle-down timeline
Apna Internet -We have made the World Wide Web truly ours
Fair & Lovely’s rebranding brings new opportunities for HUL and competitors
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BUSINESS STRATEGY
RECENT ARTICLES
Reframing the middle class
Connecting India, connecting with India
Fair & Lovely’s rebranding brings new opportunities for HUL and competitors
The DNA of Consumer India will remain unscathed after covid-19
Wider cost-benefit analysis will determine if WFH is a success
Only half of India’s household consumption will come through post covid
Loss of income; ground-up assessment of recovery support to households
Why India needs its own definition of what it means to be a ‘millennial’
A More Efficient Bharat
Marketers must revise their rural marketing formula based on hard facts, say consultants
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POLICY PERSPECTIVE
RECENT ARTICLES
Modi’s LPG reform was different. It helped the poor immediately, no trickle-down timeline
Growth in income in last three decades: How consumer trends evolved in India
PM Modi must push for a self-confident Bharat, not a self-reliant one
‘Migrant’ has become a label that declares someone a perpetual outsider
Wider cost-benefit analysis will determine if WFH is a success
Only half of India’s household consumption will come through post covid
Loss of income; ground-up assessment of recovery support to households
The brands of politics
First, let there be investment
Limits of handout politics
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CORPORATE GOVERNANCE
RECENT ARTICLES
Accepting our Income demographics
The ‘revdi’ debate needs re-framing
A supply-side dilemma
Who makes up India’s middle class: a reality check
A stunted middle class: role of the manufacturing and informal sectors
From ‘no’ to an enthusiastic ‘yes’, how the Indian woman’s relationship with makeup has evolved
Growth in income in last three decades: How consumer trends evolved in India
Modi’s LPG reform was different. It helped the poor immediately, no trickle-down timeline
Apna Internet -We have made the World Wide Web truly ours
Fair & Lovely’s rebranding brings new opportunities for HUL and competitors
Load More
INDIA MY LAND
RECENT ARTICLES
Reframing the middle class
Connecting India, connecting with India
Fair & Lovely’s rebranding brings new opportunities for HUL and competitors
The DNA of Consumer India will remain unscathed after covid-19
Wider cost-benefit analysis will determine if WFH is a success
Only half of India’s household consumption will come through post covid
Loss of income; ground-up assessment of recovery support to households
Why India needs its own definition of what it means to be a ‘millennial’
A More Efficient Bharat
Marketers must revise their rural marketing formula based on hard facts, say consultants
Load More
C'EST LA VIE
RECENT ARTICLES
Opinion | Diary of an airport anthropologist
Alyque Padamsee: Always a champion, never a challenger, he strode the ad world like a colossus
Dear Gen Now
There Are Good Days and Bad Days
Retirement Plan
We Are Like That Only: Getting Inked
Tai-Pan or Fry Pan
Confessions of a Part-time Teacher
A Home With a View
An Open Plan
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BOOKS
WRITTEN BY RAMA BIJAPURKAR
A Never Before World
Customer in the Boardroom
Winning in the Indian Market
We are like that only