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- Reimagining skilling, not reengineering READ ARTICLE →
- The cultural meaning of Neet READ ARTICLE →
- India embraces quick commerce READ ARTICLE →
- Listen to Consumer India's logic on managing price rise READ ARTICLE →
- The missing signal in economic guidance READ ARTICLE →
- Don’t ditch field visits for digital data READ ARTICLE →
- Don’t dampen MSME ambition: High level committee on MSME reforms READ ARTICLE →
- More Power to People India and Middle India READ ARTICLE →
- Ring out the old, tired consumption debates READ ARTICLE →
- The baffling wait for 'demand visibility' READ ARTICLE →
- Navigating ‘we are like that only’ India: Complex Curious and delightful READ ARTICLE →
- Reading the tea leaves on consumption READ ARTICLE →
- Unlocking India's mass market potential READ ARTICLE →
- The tired and tiered middle class READ ARTICLE →
- The Non-returning Indian: Cause for Celebration or deep concern READ ARTICLE →
- Walking the talk on customer centricity READ ARTICLE →
- Directions in household consumption READ ARTICLE →
- Young India READ ARTICLE →
- Nose in, Fingers out: The board's mandate READ ARTICLE →
- Field reports on gender inclusion READ ARTICLE →
- ‘Virasat aur Vikas’ in clothes and food READ ARTICLE →
- How to discuss consumption in 2025 READ ARTICLE →
- The welcome shift from rankings to lives READ ARTICLE →
- Don't confuse sales data with consumer trends READ ARTICLE →
- Relief of escaping Mr Space Hog READ ARTICLE →
- Raising the bar on ‘skilling’ READ ARTICLE →
- Consumer India’s Amma Jaans READ ARTICLE →
- Big firms don't connect with the masses READ ARTICLE →
- The new tale of two Indias READ ARTICLE →
- How young India views jobs and work READ ARTICLE →
- How young India views the world and polls READ ARTICLE →
- Why this fuss about income inequality? READ ARTICLE →
- Accepting our Income demographics READ ARTICLE →
- Reframing the middle class READ ARTICLE →
- Connecting India, connecting with India READ ARTICLE →
- The ‘revdi’ debate needs re-framing READ ARTICLE →
- A supply-side dilemma READ ARTICLE →
- Who makes up India’s middle class: a reality check READ ARTICLE →
- A stunted middle class: role of the manufacturing and informal sectors READ ARTICLE →
- From 'no' to an enthusiastic 'yes', how the Indian woman's relationship with makeup has evolved READ ARTICLE →
- Modi's LPG reform was different. It helped the poor immediately, no trickle-down timeline READ ARTICLE →
- Growth in income in last three decades: How consumer trends evolved in India READ ARTICLE →
- PM Modi must push for a self-confident Bharat, not a self-reliant one READ ARTICLE →
- Apna Internet -We have made the World Wide Web truly ours READ ARTICLE →
- Fair & Lovely's rebranding brings new opportunities for HUL and competitors READ ARTICLE →
- 'Migrant' has become a label that declares someone a perpetual outsider READ ARTICLE →
- Plenty of food for thought in the post-lockdown world READ ARTICLE →
- The DNA of Consumer India will remain unscathed after covid-19 READ ARTICLE →
- Wider cost-benefit analysis will determine if WFH is a success READ ARTICLE →
- Only half of India's household consumption will come through post covid READ ARTICLE →
- Loss of income; ground-up assessment of recovery support to households READ ARTICLE →
- The Jugaad of Inclusion READ ARTICLE →
- Why India needs its own definition of what it means to be a ‘millennial’ READ ARTICLE →
- The brands of politics READ ARTICLE →
- First, let there be investment READ ARTICLE →
- Limits of handout politics READ ARTICLE →
- Opinion | Diary of an airport anthropologist READ ARTICLE →
- Alyque Padamsee: Always a champion, never a challenger, he strode the ad world like a colossus READ ARTICLE →
- Dear Gen Now READ ARTICLE →
- Dear Gen Now READ ARTICLE →
- Alyque Padamsee: Always a champion, never a challenger, he strode the ad world like a colossus READ ARTICLE →
- A More Efficient Bharat READ ARTICLE →
- Indians are pragmatic value seekers READ ARTICLE →
- The Context and Contours of Consumer Behaviour in New India READ ARTICLE →
- The renaissance READ ARTICLE →
- IIM bill: Degree of unfreedom READ ARTICLE →
- There Are Good Days and Bad Days READ ARTICLE →
- Marketers must revise their rural marketing formula based on hard facts, say consultants READ ARTICLE →
- Gold monetisation: Make your metal work for you and the economy READ ARTICLE →
- The consumer is ready; are companies? READ ARTICLE →
- New residents in search of the new city READ ARTICLE →
- Bridging the income gap READ ARTICLE →
- The brave new world READ ARTICLE →
- Retirement Plan READ ARTICLE →
- Policy Needs to Focus on Middle India READ ARTICLE →
- New India, New Ideas READ ARTICLE →
- We Are Like That Only: Getting Inked READ ARTICLE →
- Taking Stock of the World of Young India READ ARTICLE →
- Despite boom, Indian consumers are totally under-served. Here's why READ ARTICLE →
- Consumer India Opportunity India READ ARTICLE →
- The future of Indian consumer markets READ ARTICLE →
- Of Course We Have, and Here's to Much More READ ARTICLE →
- Tai-Pan or Fry Pan READ ARTICLE →
- Confessions of a Part-time Teacher READ ARTICLE →
- Rock-cut Realities READ ARTICLE →
- Growth and Inequality READ ARTICLE →
- A Home With a View READ ARTICLE →
- The Lamplit Sales Graph READ ARTICLE →
- Elastic @ Work READ ARTICLE →
- An Open Plan READ ARTICLE →
- Time to Share the Pain READ ARTICLE →
- When Dad Became Mom READ ARTICLE →
- It’s a main, it’s a side, it’s Brinjal READ ARTICLE →
- Coming out of the Water Closet READ ARTICLE →
- Cross Connections READ ARTICLE →
- People Ready, Policy Lags READ ARTICLE →
- Que Sera Sera READ ARTICLE →
- Cut! Zoom in on Board Chairman READ ARTICLE →
- The Parent BPO READ ARTICLE →
- Rediscover the Market Share Gene READ ARTICLE →
- Two and a Half Women READ ARTICLE →
- The Art of Home Tutor Maintenance READ ARTICLE →
- Invisible, Volatile Middle India READ ARTICLE →
- Batting Blind: The Case of Household Income READ ARTICLE →
- End of Ride-the-Wave Growth READ ARTICLE →
- Of Yellow Lines and Ponies READ ARTICLE →
- IT major Infosys needs to sound more confident about its strategy READ ARTICLE →
- The Add-On Card READ ARTICLE →
- Recipe Remembrances READ ARTICLE →
- Not so simple! READ ARTICLE →
- Piercing the Veil of Illusion READ ARTICLE →
- When the tables turn READ ARTICLE →
- It's a Jungle Out There READ ARTICLE →
- India Inc needs a strategy makeover READ ARTICLE →
- Ladies First READ ARTICLE →
- New Mindset to Open New Markets READ ARTICLE →
- Improving Corporate Governance READ ARTICLE →
- The Helping Hand READ ARTICLE →
- Willing Spirit, Weak Flesh READ ARTICLE →
- The Old Order Has Changed READ ARTICLE →
- The Consumption Journey READ ARTICLE →
- Yoganatomy READ ARTICLE →
- What Consumers Really Want READ ARTICLE →
- Kirana RIP? Not Yet READ ARTICLE →
- Solving the Income Data Puzzle READ ARTICLE →
- Sincerely Yours READ ARTICLE →
- Calibrating SEC Classifications In Terms Of Relative Purchasing Power READ ARTICLE →
- Jewel in the Crown READ ARTICLE →
- Desi Geek's Ideal READ ARTICLE →
- The Fuel that Fires Anna-ism READ ARTICLE →
- Urban India's rising resentment READ ARTICLE →
- Sari State of Affairs READ ARTICLE →
- Spooking Ourselves into a Slowdown READ ARTICLE →
- Super Grooms for Super Brides READ ARTICLE →
- Blind Spots and Slippery Slopes READ ARTICLE →
- Bust Your Car READ ARTICLE →
- Will Consumption Hold Up? READ ARTICLE →
- Maid to Order READ ARTICLE →
- The Winning Poll Platform READ ARTICLE →
- Maiden Over READ ARTICLE →
- Needed A More Honest Vocabulary! READ ARTICLE →
- 19 X 19 =? READ ARTICLE →
- Freedom at Mid Life READ ARTICLE →
- And the award goes to… READ ARTICLE →
- Meet or Wed READ ARTICLE →
- The Bare And Simple Facts READ ARTICLE →
- Prince Gusting, RIP - EYE READ ARTICLE →
- The Right To Grow READ ARTICLE →
- Ring in the New, Revel in the old READ ARTICLE →
- Learning to Read Social Change READ ARTICLE →
- The Magic Ingredient READ ARTICLE →
- Let's be Fair READ ARTICLE →
- The Business of Financial Inclusion READ ARTICLE →
- Too Many Cooks Make The Broth Cost Effective READ ARTICLE →
- Anklets in the Boardroom READ ARTICLE →
- An Encore from Dr Manmohan Singh READ ARTICLE →
- Innovate India's Way To Modernity READ ARTICLE →
- Celebrating Diversity is Unity READ ARTICLE →
- More Than Just a Glass Ceiling READ ARTICLE →
- Drunken Man's Walk READ ARTICLE →
- Inside the Mind of Young India READ ARTICLE →
- IIM Review Committee READ ARTICLE →
- Unprepared for Our Consumption READ ARTICLE →
- Danger: A Vulnerable Consumer Base READ ARTICLE →
- Tales From Modern Consumer India READ ARTICLE →
- Thinking out of the Dabba (India and Global Affairs) READ ARTICLE →
- Process Obsessed and Customer Hostile READ ARTICLE →
- In Jugaad Land READ ARTICLE →
- The Walk-Talk Gap On Financial Inclusion READ ARTICLE →
- Understanding Consumer India Better READ ARTICLE →
- The Shatabdi - A Metaphor for the New Middle Class India READ ARTICLE →
- The Rural Consumer Myth - II READ ARTICLE →
- The Rural Consumer Myth - I READ ARTICLE →
- The Three Ns of Made for India READ ARTICLE →
- Going Native In Bits READ ARTICLE →
- MBA Placement Season 2009 READ ARTICLE →
- Bharat Buying READ ARTICLE →
- Problem Isn't Consumer Demand READ ARTICLE →
- Spotlight On Rural Consumers READ ARTICLE →
- Reflections On The Night Of Terror READ ARTICLE →
- Iim All Yours READ ARTICLE →
- The Great Leap Backwards READ ARTICLE →
- Prognosis on Consumer Spending READ ARTICLE →
- Made in India READ ARTICLE →
- The Prognosis for Consumer Demand READ ARTICLE →
- Should Ranbaxy Have Sold Out? READ ARTICLE →
- Let a thousand Indias bloom READ ARTICLE →
- Governance Models for IIMs & IITs READ ARTICLE →
- It's the 'Who' that Counts READ ARTICLE →
- Testing Times Ahead for the Consumer Goods Sector READ ARTICLE →
- Understanding Our Social Transition READ ARTICLE →
- Winning in the Indian Market READ ARTICLE →
- Rama in Vietnam READ ARTICLE →
- Music of the Hemispheres READ ARTICLE →
- Sarinomics READ ARTICLE →
- But what do the 'have-nots' want? READ ARTICLE →
- The Traffic Jam Market READ ARTICLE →
- The New Indian Women READ ARTICLE →
- Igniting Women Entrepreneurship: Who and How? READ ARTICLE →
- Retailing Fever: Bring in the Customer READ ARTICLE →
- "Rural Academies: Way to Go"? READ ARTICLE →
- The Crisis of Supply READ ARTICLE →
- It's a Global Problem: Innovate the Solution READ ARTICLE →
- The Message of Rang De Basanti READ ARTICLE →
- Indian Consumers And The Market READ ARTICLE →
- Vive la Difference! READ ARTICLE →
- Paying for Basic Consumer Data READ ARTICLE →
- Creating Active Citizenry READ ARTICLE →
- The Anatomy Of Social Tension READ ARTICLE →
- Can India Inc. Build Global Brands? READ ARTICLE →
- Relaunching Brand Bihar READ ARTICLE →
- The Shining, Growing Tip of the Iceberg READ ARTICLE →
- Rural India: Myths and Realities READ ARTICLE →
- Buying Sales by Bribing Consumers READ ARTICLE →
- Food for Thought - Part II READ ARTICLE →
- Food for Thought - Part I READ ARTICLE →
- The Data Dilemma READ ARTICLE →
- The Year of Implementation READ ARTICLE →
- The Story of India: View through the "Stand Alone" Lens READ ARTICLE →
- Helping the IIMs to Surge Ahead READ ARTICLE →
- The Consumer Vocabulary / Explanation for Anti Incumbency READ ARTICLE →
- Pain and Gain of Urban India READ ARTICLE →
- It is time for Version 2 of FMCG Marketing READ ARTICLE →
- Supply Side Sluggishness? READ ARTICLE →
- Can We Have Some Real Vox Pop Please? READ ARTICLE →
- But Are Marketers Ready, Asks Rama Bijapurkar READ ARTICLE →
- Privileged Midnight's Children, It's Time for Serious Nation Building READ ARTICLE →
- The New Change Wave - 'Womanism' READ ARTICLE →
- Connecting With The Future Consumer India READ ARTICLE →
- More Telecom Lessons READ ARTICLE →
- "Mass or Class"? READ ARTICLE →
- Here's to Co-Opetition READ ARTICLE →
- Walking the Talk on Service READ ARTICLE →
- Understanding the Low Income Consumer READ ARTICLE →
- More on the IIMs READ ARTICLE →
- Taking Charge of Perception READ ARTICLE →
- Seeing The Road Ahead By Understanding Demand Segments READ ARTICLE →
- Waiting for Kalki - I READ ARTICLE →
- The China Market Opportunity READ ARTICLE →
- The Quality of Market Performance READ ARTICLE →
- The Customer Religion READ ARTICLE →
- India Needs a Communication Strategy READ ARTICLE →
- Repositioning the India Brand READ ARTICLE →
- The Business of Branding READ ARTICLE →
- A Consumer Centric Analysis of Market Growth READ ARTICLE →
- When The Going Gets Tough READ ARTICLE →
- Enriching The Consumer Base READ ARTICLE →
- The Real Ice Phenomenon READ ARTICLE →
- Prospects for the Consumer Goods Sector READ ARTICLE →
- Is the Future Happening? READ ARTICLE →
- Is the Future Market Happening? READ ARTICLE →
- Rescripting the India Brand READ ARTICLE →
- Demon Slayer and Beautiful Beloved READ ARTICLE →
- Car Wars READ ARTICLE →
- 2B or 2C READ ARTICLE →
- The Kaleidoscope Of Consumer Demand READ ARTICLE →
- The Human Face Of Markets READ ARTICLE →
- Phase Two of Consumer Demand READ ARTICLE →
- India: Understanding the Process of Change READ ARTICLE →
- e-Hype: The Great Indian Middle Class revisited? READ ARTICLE →
- The Reality of the Indian Market READ ARTICLE →
- Consumer Durables In The Villages: Who's Buying? READ ARTICLE →